Focus Group Discussion (FGD) & Mini Group Discussion (MGD)
A qualitative research method where we conduct round table discussions with pre-recruited respondents. The focus group discussion (FGD) is suitable to collect a wide range of opinions or ideas leading to insight through conversations between research subjects to get into the deep psyche or get down to the bottom line of a survey subject. Field Lanka conducts mini groups with 2-4 respondents or regular group discussions with 8-12 respondents as per the study scope and client requirement.
We also provide a variety of state-of-the-art facilities where our client can listen and observe the real voices of the consumers.
In-Depth Interviews
Another qualitative research method where we conduct one to one in- depth interviews using experienced researcher. This will make a proposal for the client based on a wealth of data. Our moderators by getting down to the bottom line of the consumer, we can obtain an in-depth understanding of their behavior in chronological order, the psychological changes they went through at that time, their concept of values, and the value of your company’s brand.
Interviews via Webcam & Smartphones
This is a remote interview type of interview which uses a computer-based WEB camera. As we don’t have to ask the respondents to come to the venue, we can easily conduct an interview even with people who live in remote areas. In addition, by using a smartphone, we can do a virtual tour of the respondent’s home asking them to show you around their place.
Qualitative Research Deliverables
- Discussion Guide translation to local language
- Respondent recruitment and screening
- Professional venue coordination
- Expert moderation services
- Full audio/video recording
- Word-to-word transcription
- Translation to English
- Comprehensive reporting